The ad tech industry in 2025 has been marked by a surge in high-impact mergers, acquisitions, and investments as companies race to build scale, integrate AI, and unlock new data-driven…
Overview This month’s top ad tech developments span search automation, programmatic strategy, CTV expansion, industry benchmarks and retail media innovation. 1. Google Ads Rolls Out “AI Max” Recommendations Globally Google…
In the rapidly evolving landscape of digital marketing, programmatic advertising stands as the harbinger of a new era – one that revolutionizes how brands connect with their audiences. Programmatic advertising,…
Utilizing a Prebid bidder that incorporates server-side ad auctions offers several advantages: Server-side ad auctions, when integrated effectively within a Prebid setup, offer publishers and advertisers a more efficient and…
